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Portfolio & Pipeline Optimization |
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Opportunities to Targets |
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The Waypoint Portfolio & Pipeline Optimization services assist clients in developing effective customer portfolio and opportunity specific strategies focusing their resources to drive top-line revenue growth. Our approach manages customer selection and prioritization as well as their corresponding opportunity pipelines as a collection of investments to be measured, analyzed and tracked for return on investment. |
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Solution Components
- Business Capture Assessment
- Portfolio Management
- Opportunity Pipeline Leadership
- Sales Strategy
- Competitive Intelligence Analysis
- Bid/No-Bid Decision Support
- Targeted Opportunity Strategy
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Value Delivered
- Improved use of sales resources
- Increased conversion rate of opportunities to Capture Phase
- Consistent use of corporate brand in all client-facing activities & strategies
- Improved sales capabilities: people, processes, tools and budgets
- Early elimination of low win-probability pursuits
- Higher quality of targeted pursuits = Higher ROI
Waypoint Portfolio & Pipeline Optimization Process |
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