Waypoint's Market Assessment & Strategy services help you transform data into actionable intelligence

Service Components

  • Market Assessment
  • Product/Solution Strategy
  • Pricing Strategy
  • Corporate Communications Strategy
  • Enterprise Performance/Capability Assessment

Value Delivered

  • Confirmation of market needs (solutions developed to solve real problems)
  • Solution strategy aligned to market needs
  • Mitigation of enterprise delivery success barriers
  • Synchronized brand, marketing/communications, and public relations plans
  • Better utilization of Market Phase investments = Higher ROI

Services

  • Macro-Market Assessment & Segmentation (Industry & Functions)
  • Market Segment Trends & Drivers Analysis
  • Total and Specific Addressable Market Analysis (TAM/SAM)
  • Product/Service/Solution Strategy/Gap Analysis inclusive of Price
  • Market Segment Penetration/Growth Win Strategy
  • Market Segment Black Hat - Completion War Gaming
  • Go-To-Market Modeling and Fiscal Planning
  • Product/Service/Solution Investment & Prioritization inclusive of M&A support
  • Market Segment Prioritization
  • Brand Assessment and Audit
  • Corporate Communications Strategy and MARCOM Development (Brand)
  • Enterprise Performance/Capability Assessment (Internal Capabilities)
  • Go To Go-To-Market Model Implementation inclusive of recruiting and training
  • Initial Customer/Client and Opportunity Targeting
  • Business Partnering Support
  • Market, Product, Service and Solution Subject Matter Expertise (SMEs)
  • Customer/Client Surveys (Brand and Performance)
  • Market Process Governance - Selection and implementation of technology
   Waypoint's Market Assessment & Strategy process effectively transforms data into actionable intelligence.

Waypoint's Market Assessment & Strategy process effectively transforms data into actionable intelligence.