Waypoint's Capture & Proposal Leadership services help you convert targets to awards 

Service Components

  • Win Strategy Validation
  • Capture Leadership
  • Proposal Development Leadership
  • Price To Win Leadership
  • Color Team Reviews
  • Presentation/Demonstration Development & Orals Coaching
  • Post Delivery (of proposal) Activities (Task Orders, Keep it Sold)

Value Delivered

  • Higher win rate
  • Improved use of capture/proposal resources
  • Early and ongoing detection of strategy misalignments
  • Improved execution readiness
  • Improved alignment of pricing decisions with customer & market
  • Improved proposal team morale and productivity
  • Highest proposal quality for dollars invested = Higher ROI


  • Capture/Pursuit Win Strategy and Planning
  • Capture/Pursuit Management Leadership
  • Proposal Management Leadership
  • Volume/Book Boss Management (inclusive of Technical Editing/Authoring): Exec
  • Executive Summary, Management, Technical, Cost, Past Performance
  • Proposal Coordination (Administrative Project Management)
  • Proposal Graphics Development
  • Proposal Document Integration, Layout and Formatting
  • Proposal Production (Printing)
  • Proposal Win Strategy
  • Proposal Black Hat - Competition War Gaming
  • Task Order Management Program Management Office (BPO)
  • Proposal Price-to-Win (PTW)
  • Orals Coaching & Presentation/Technical Demonstration Leadership
  • Proposal MARCOM Development (Opportunity focused: video and ad)
  • Proposal Process Development
  • Customer/Client Subject Matter Experts (SMEs)
  • Integrated Master Planners/Integrated Master Schedulers (Proposal IMP/IMS)
  • Post Award - "Keep It Sold" Programs
  • Capture & Proposal Process Governance - Selection & Implementation of Technology
  • Post Award - Capture and Proposal "Lessons Learned" and Forensics
Waypoint's Capture & Proposal Leadership process delivers wins!

Waypoint's Capture & Proposal Leadership process delivers wins!