Waypoint's Market Assessment & Strategy services help you transform data into actionable intelligence

Service Components

• Market Assessment
• Product/Solution Strategy
• Pricing Strategy
• Corporate Communications Strategy
• Enterprise Performance/Capability Assessment

Value Delivered

• Confirmation of market needs (solutions developed to solve real problems)
• Solution strategy aligned to market needs
• Mitigation of enterprise delivery success barriers
• Synchronized brand, marketing/communications, and public relations plans
• Better utilization of Market Phase investments = Higher ROI

Services

• Macro-Market Assessment & Segmentation (Industry & Functions)
• Market Segment Trends & Drivers Analysis
• Total and Specific Addressable Market Analysis (TAM/SAM)
• Product/Service/Solution Strategy/Gap Analysis inclusive of Price
• Market Segment Penetration/Growth Win Strategy
• Market Segment Black Hat - Completion War Gaming
• Go-To-Market Modeling and Fiscal Planning
• Product/Service/Solution Investment & Prioritization inclusive of M&A support
• Market Segment Prioritization
• Brand Assessment and Audit
• Corporate Communications Strategy and MARCOM Development (Brand)
• Enterprise Performance/Capability Assessment (Internal Capabilities)
• Go To Go-To-Market Model Implementation inclusive of recruiting and training
• Initial Customer/Client and Opportunity Targeting
• Business Partnering Support
• Market, Product, Service and Solution Subject Matter Expertise (SMEs)
• Customer/Client Surveys (Brand and Performance)
• Market Process Governance - Selection and implementation of technology